Snell Acoustics K7, CR7, and Basis 150 Loudspeakers.(Product/Service Evaluation): An article from: Sensible Sound
Citation Details
Title: Snell Acoustics K7, CR7, and Basis 150 Loudspeakers.(Product/Service Evaluation)
Author: Howard Ferstler
Publication: Sensible Sound (Magazine/Journal)
Date: February 1, 2006
Publisher: Thomson Gale
Issue: 107 Page: 48(6)
Article Type: Product/Service Evaluation
Distributed by Thomson Gale
Recently, I tried very hard to obtain a new car.
I visited five showrooms, drove a number of makes and models, and dickered with several salespeople and their managers.
Settling on a very good lease deal, provided on a special incentive basis through the Internet by the manufacturer, I contacted two dealers I had bought from before to take advantage of the fleeting offer.
In one case, I wasn't called back until it was too late. In the other, I had to suffer through an obnoxious personality to ink the deal I came in for.
In each dealership, which operated on a no-pressure basis, I interacted with inept salespeople, which raises the question:
Why are today's car Jl Audio Car so flawed? Moreover, are lazy, unmotivated, no-pressure dealers providing a service to anyone based on their ineffectiveness?
The answer to the first question has to be twofold: (1) Inadequate training; and (2) Poor management.
But let's focus on the second question. Are ineffective salespeople providing a valuable service?
Despite what you've heard about how much consumers like the no-haggling policies instituted by Saturn dealerships, that mode of doing business isn't making the car buying process easier or more agreeable.
Car dealers are still, mostly, commission-shops that thrive on packing profits into deals. And salespeople are motivated to sell the priciest, most gadget-laden rides they can find on the lot, along with high-profit financing.
Still, and this is my point, CUSTOMERS ARE GENERALLY SERVED BETTER BY COMMISSION EARNING CAR SALESPEOPLE.
Why? Five reasons come to mind:
(1) Commission salespeople are hungry, and they pay more attention to buyers than folks who are guaranteed their next meal, and the one after that.
(2) By pitching every accessory and feature under the sun, commission sellers are thorough. Very few car buyers drive away happy with a stripped down vehicle. Even if they do, they kick themselves for not splurging for automatic climate control, heated seats, cruise control, and other creature comforts. Add another fifty or seventy-five bucks a month to a payment, and they could be motoring in style. What does that amount to these days, a dinner out?
(3) Commission sellers tend to be high-energy, fun people to be around. Why not award your business to someone who can relate to you and bring a smile to your face? People who are paid on the clock tend to be dour clerks who don't care if you leave in a new set of wheels or put up with the old.
(4) Commission salespeople will struggle to find a way to say YES, even if it means giving you more for that dog of a trade-in or cutting their commissions. Salaried clerks won't invest in giving you a cup of coffee.
(5) Commission salespeople are empowered to negotiate, which means they can give you a better deal, if you earn it. If you're willing to invest a little time with them, and use a few tricks of the bartering game, you can have a good time, save some dough, and drive something that you'll want to rev-up for the next 48 or 60 months.
Good customer service is provided by people who are MOTIVATED. Mere clerks are not.
That's why commission salespeople deserve our business. After all, they earn it!
Dr. Gary S. Goodman is a top trainer, conference and convention speaker, and sales, customer service, and negotiation consultant. A frequent expert commentator on radio and TV, he is also the best-selling author of 12 books, more than 1,000 articles and several popular audio and video programs. His seminars are sponsored internationally and he is a faculty member at more than 40 universities, including UC Berkeley and UCLA. Gary brings over two decades of sales, management and consulting experience to the table, with impressive academic credentials: A Ph.D. from USC, an MBA from the Peter F. Drucker School of Management, and a J.D. degree from Loyola Law School, his clients include several Fortune 1000 companies..
His web site is: http://www.customersatisfaction.com and he can be seen on CNBC at: http://www.cnbc.com/id/15840232?video=417455932# and reached at: gary@customersatisfaction.com His blogs include: YOUR CUSTOMER SERVICE SUCKS! and ALWAYS COLD CALL! at: http://www.alwayscoldcall.blogspot.com
posted by jerrilyygbc at 11:45 AM
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